Premier’s success comes from a focus on niche positioning for-sale residential real estate assets. Detailed market analysis and project profiling are distilled into innovative product and amenity offerings that create distinctive and unique projects that stand out in markets saturated with inventory. For each client and project, Premier marries strategic market planning with curated teams of advertising, PR and sales professionals recruited and managed against the plan, budget and sales life cycle of each project. Founded in 2000, the Premier brand is known and respected among developers, institutional investors and the thousands of buyers and their personal representatives who have purchased residential units through Premier. With a portfolio of distinctive developments, clients, and customers the Premier Sales Group brand defines the convergence between luxury residential product and luxury consumers.ers.
Premier Sales Group, Inc. excels at the sales and marketing of luxury residential assets, working exclusively for developers and multi-family investors who value Premier’s 24/7 availability, knowing its efforts are not diluted or distracted by general brokerage services. With thirty years of industry experience in the New York and Florida markets, Premier’s CEO Carolyn Block-Ellert has a roster of clients spanning every facet of the condominium and resort-residential development space.
Targeting developers and investors, Premier was launched in 2000 with the mission of bringing innovative, creative and fully integrated best-in-class sales and marketing programs and procedures to the Florida luxury multi-family residential space. In a hyper-competitive market-facing ever-evolving challenges, Premier’s focus is on innovating, planning and executing winning sales-driven strategies.
Co-founded by two veterans of the highly competitive New York City residential brokerage market, co-founding partner Carolyn Block Ellert today continues the firm’s focus representing exceptional properties and delivering extraordinary service for its demanding clients.
With a legacy of affiliations among leading New York City brokerage firms, Block-Ellert led the Sunshine Group team to Florida in 1993 to capitalize on the region’s emergence as a global residential market. Since that time she pushed the envelope of South Florida luxury real estate sales by identifying new markets, creating niches, and ultimately creating a cost-effective marketing strategy for a host forward-thinking clients and their projects.
Premier has been at the forefront of convergence between luxury residential and hospitality, skilled at integrating exacting hospitality brand standards with luxury residential sales and marketing procedures, including the Brazilian Court (Palm Beach), Canyon Ranch (Miami Beach), The Shore Club (Miami Beach) The Atlantic Luxury Collection Resort (Ft. Lauderdale Beach), The Langford & Regent Residences (Winter Park) and a variety of Ritz-Carlton Resort Residences (Singer Island, Key Biscayne, and Miami Beach), Amrit Ocean Singer Island Palm Beach.
With an extensive career in hospitality and commercial real estate, in 2019 Mark Ellert joined Premier to bring advisory, brokerage and development services to the company and its clients.