Cottage resorts planned for multiple Florida locations
FORT LAUDERDALE — Premier Sales Group, a leader in the sales and marketing of resort residential offerings for developer clients, has been selected by Guy Harvey Outpost to oversee real estate sales for the company’s new Outpost Club Collection program, the company’s newest brand created for its entry into “outdoor hospitality.” Premier Sales Group will assist in designing for-sale residential cottages and amenity areas and will manage the marketing and real estate sales at each Guy Harvey Outpost Club.
In making the announcement, president of Guy Harvey Outpost Mark Ellert said, “Premier has executed branded lifestyle real estate sales campaigns for many seasoned resort residential developers. Their experience in positioning and selling the resort lifestyle of a branded hospitality project will be invaluable in taking the Guy Harvey Outpost brand successfully into the for-sale residential market. We have multiple projects in the pipeline and require a finely tuned and executed sales campaign, the type of which comes second nature to Premier.”
Premier Sales Group co-founders Laurie Ingber and Carolyn Block-Ellert noted the unique opportunities of the Guy Harvey Outpost Club rollout.
“The Florida resort buyer will always be interested in owning the proverbial ‘waterfront vacation home’ and the Guy Harvey Outpost Club product is uniquely targeted at this market,” notes Ingber. “We see a big market for resort buyers who prefer a more traditional residential setting that is family-centric with outdoor recreational amenities and this is the Outpost Club experience.”
Adds Block-Ellert, “We’ve launched a resort division that emphasizes this seismic shift in buyer interest for ‘outdoor hospitality,’ as Guy Harvey Outpost describes it. For some 25 years we’ve been in front of changes in resort residential buyer trends. Individual freedom, family and fun in the great outdoors are converging trends in today’s resort world. Premier is excited to shape both the Guy Harvey Outpost Club offerings and the marketing strategies to capitalize on the market potential here in Florida driven by these trends.”
The company’s first Outpost Club will be in Tarpon Springs, a popular Gulf Coast tourist and fishing destination just north of Tampa. Sales will launch in spring of 2017. A second Outpost Club is planned for the north shore of Lake Okeechobee.
About Guy Harvey Outpost Collection
Guy Harvey Outpost Collection is an eco-system of independently owned hotels, resorts and travel products that showcase unique destinations, cultures and experiences designed to stimulate guest appreciation and awareness of conservation challenges and benefits under the guidance of renowned marine artist, scientist and conservation advocate Dr. Guy Harvey.
The company’s Signature Collection brand includes Florida resorts in Islamorada and St. Pete Beach, with its newest addition opening 2017 in St. Augustine Beach. Expedition Collection branded businesses include multi-day adventures and expeditions, outfitters and lodging in locations such as: Bahamas, Cuba, Dominica, Galapagos Islands, Isla Mujeres, Little Cayman Island and Panama. The outfitters are invitation only dive operators and top-of-class inshore fishing guides and offshore captains. The company’s newest brand is Outpost Club Collection with cottage glamping resorts in waterfront and wilderness settings. Outpost Clubs under development in Florida include Tarpon Springs and Lake Okeechobee. See www.GuyHarveyOutpost.com.
About Premier Sales Group
Since its formation in 2000, Premier Sales Group has booked more than four billion dollars of residential real estate sales for its developer clients. Driven by the conviction that the successful sell-out of residential projects rests with innovative and creative niche marketing to address the ever evolving and accelerating change in real estate and housing trends, Premier prides itself on creating individual identity for every new development, with amenities and service offerings that are fresh and resonant with buyers. Working extensively with acclaimed brands such as Ritz Carlton the firm has been at the forefront of executing sophisticated sales and marketing campaigns, while delivering personal attention and service to its buyers and clients. Co-founders Laurie Ingber and Carolyn Block-Ellert consider the “Premier Advantage” to be the firm’s ability to work seamlessly with developers and hospitality brands from project inception, programming floorplans, lifestyle amenities, through to brand messaging and on-site sales administration and finally, project close out. See, www.PremierSalesGroup.com.